One scan. 19 settings populated.
Jottler scrapes your website, detects your branding, discovers your competitors, and fills every project setting automatically. Skip the setup form — your AI agent already knows your brand.
Auto-fill your settings →// how-it-works
How auto-fill works
Scrape Your Site
Firecrawl visits your homepage, /about, /pricing, and /features pages — extracting full page content, metadata, and structured data from each.
Analyze & Extract
A single generateObject call processes all scraped content against a 19-field schema, identifying tone, audience, features, pricing, competitors, and positioning.
Detect Branding
The fetchBranding step extracts your brand colors, fonts, and logo URL directly from your site's CSS and meta tags — no manual input required.
Populate Settings
All 19 project fields are populated instantly. Every future article uses these settings for tone, style, brand positioning, and content strategy.
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What gets filled
A single AI call populates all of these from your site content. Here are the key fields.
Brand tone
Professional, casual, technical, or conversational — detected from your existing copy
Target audience
Who your content should speak to, extracted from your site messaging
Product description
A concise summary of what your product does, pulled from your homepage
Key features
Your product's main capabilities, identified from features and pricing pages
Pricing tiers
Plan names, prices, and differentiators extracted from your pricing page
Competitors
Competing brands discovered via DataForSEO domain analysis
Industry category
Your market vertical and niche, inferred from site content
Brand colors
Primary and accent colors extracted from your CSS and meta theme
Logo URL
Your site logo, detected from meta tags and page markup
Font families
Heading and body fonts identified from your site's stylesheet
Content topics
Subject areas your content should cover, based on your product and audience
Brand voice
The personality behind your writing — authoritative, friendly, technical, etc.
// branding
Branding detection
Colors
Primary, secondary, and accent colors are extracted from your CSS custom properties, meta theme-color tags, and computed styles.
Fonts
Heading and body font families are identified from your stylesheet declarations and applied to generated images and infographics.
Logo
Your logo URL is detected from Open Graph meta tags, structured data, and page markup — used in featured images and branding.
// competitors
Automatic competitor discovery
DataForSEO Domain Analysis
During auto-fill, Jottler queries DataForSEO to discover domains competing for the same keywords as your site. These competitors are automatically added to your brand positioning settings, ensuring every article is written to outrank them. No manual competitor research required.
Top 10+
Domains analyzed
Automatic
Keyword overlap
Pre-configured
Positioning
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When auto-fill runs
During Onboarding
Auto-fill runs automatically when you create a new project and provide your site URL. Your first article uses real brand data from the start — no blank-slate setup required.
On Demand in Settings
The auto-fill button is always available in your project settings panel. Rebranded your site? Updated pricing? One click re-scans and refreshes all 19 fields. Rate limited to once per hour.
// FAQ
Auto-fill questions, answered
Skip the setup. Start publishing.
Auto-fill configures your agent in seconds. Your brand, your competitors, your tone — all detected automatically.